Wednesday, October 1, 2014

Henry 10: Shakespeare's history plays have a new marketing department

Shakespeare's (English) history plays are too confusing for today's audiences. The problem, according to the new marketing director, is largely a matter of inconsistent branding. From a branding perspective, this list has a number of obvious problems:

For a start, is the product called "Henry" or not? Far too many different names. And they're all kings, right, so why is only John called out as such? Also, some of these guys sound like sequels or minor revisions, not full fledged new kings, which is going to affect sales. Let's get this sorted out by regularizing the names and choosing a natural and consistent numbering scheme. 

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